Over 500 000 Australian adults regularly bet on sport and 1-2 million Australian adults bet on sport at least once a year. In 2015-16, Australians lost around $921 million on sports betting, not including racing, pacing or greyhounds.
Sports bettors are most likely to be men (88%), aged between 18 and 49 (75%) and in full time work (70%). In a recent study, over three-quarters of children (aged 8-16) correctly recalled the name of at least one sports betting brand and over one-quarter were able to identify four or more.
About 41% of regular sports bettors have problems with their gambling. About 23% of regular sports bettors experience moderate to severe problems with their gambling.
A “bad beat” or a losing streak doesn’t automatically that you have problems with sports betting. But sports betting can be a problem if it starts to have an impact on your life.
Signs that might indicate that sports betting is becoming a problem include:
Ask a Gamblers Help counsellor – available 24 hours a day, 7 days a week, no need to identify yourself. You can contact counsellors by phone on 1800 858 858 or you can talk to a counsellor online using real-time online chat or by using email.
Talk to a Gamblers Help counsellor by phone – available 24 hours a day, 7 days a week, no need to identify yourself. Just call 1800 858 858.
Talk to a Gamblers Help counsellor in person – available in business hours (Monday to Friday). To arrange an appointment, phone 1800 243 232.
Note. An anonymous login is required for online chat or email. Helpline calls from landlines are free, calls from mobile phones may be charged.
The Sports Betting Campaign is based on sports betting research commissioned by the Department of Health and Human Services and undertaken by the University of Tasmania’s School of Social Sciences. The research report and literature review are available from the DHHS Tasmanian Gambling Research web page.
The research looked at the proliferation, trends and risks, particularly to vulnerable groups, of sports betting and its promotion in Australia and internationally.
Some of the key findings were:
In response to the research, the Government has developed a community education campaign concentrating on sports betting.
The campaign is aimed at young men at risk of developing issues with sports betting. It triggers consideration of the impacts of sports betting. The key message is “Get back to the real game” which refers to getting back to watching sport for fun rather than with a financial involvement.